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Our Story

About Cardni Business

Transforming digital commerce across Saudi Arabia with SAMA-licensed solutions trusted by 500+ merchants

Founded for Growth

In 2021, Cardni Business was born in Riyadh with a clear vision: to simplify how companies distribute digital vouchers and manage customer rewards at scale. What began as an innovative solution has grown into a comprehensive platform serving 500+ merchants across the kingdom and the broader MENA region.

Today, we leverage cutting-edge technology to deliver three core solutions: our Enterprise Voucher Distribution platform for large-scale campaigns, B2B APIs for seamless integrations, and our consumer marketplace connecting millions to exclusive rewards. SAMA licensed and CITC registered, we're committed to driving digital transformation aligned with Saudi Vision 2030.

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Mission & Vision

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Our Mission

To empower Saudi businesses and enterprises with seamless, secure, and scalable digital distribution technology that transforms how they engage with customers, manage rewards, and drive profitable growth.

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Our Vision

To become the leading digital voucher and rewards ecosystem in the MENA region, recognized for innovation, trust, excellence, and enabling billions of transactions annually in support of Saudi Arabia's digital economy.

Our Core Values

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Innovation

We continuously push boundaries to create next-generation solutions that solve real business challenges and stay ahead of market trends.

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Trust & Security

We prioritize data protection, compliance with SAMA regulations, and system integrity, maintaining the highest standards to protect our partners and customers.

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Customer First

Every decision we make is driven by our commitment to deliver exceptional value and support to our clients and end-users.

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Scalability

Our platform is built to grow with your business, processing millions of transactions in Saudi Riyals seamlessly without compromising performance.

Leadership Team

Visionary leaders with decades of fintech and digital commerce expertise driving innovation across the region.

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Saad Al-Rashid

CEO & Founder

Visionary entrepreneur with 15+ years in fintech and digital payments. Led Cardni's founding and growth with strategic focus on SAMA compliance and innovation.

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Fatima Zahra Al-Dosari

Chief Technology Officer

Engineering expert with deep expertise in scalable systems, blockchain integration, and secure transaction processing. Oversees all technical architecture and CITC compliance.

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Mohammed Karim Al-Otaibi

VP Business Development

Strategic growth leader building enterprise relationships across Saudi Arabia and MENA. Drives partnerships with Fortune 500 companies and emerging digital innovators.

Ready to Partner with Us?

Let's discuss how Cardni Business can transform your digital distribution strategy and drive growth

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